CASE STUDY
Lane for NC Senate
A DIGITAL CAMPAIGN SYSTEM built to amplify reach, engage voters, and strengthen awareness throughout the election cycle.
21.9K+
META ADS CLICKS
During 90 day campaign length
576k+
AD IMPRESSIONS
Across Facebook and Instagram
46.9K
ENGAGEMENT
Across social media platforms
$0.25
META AD CPC
Cost-Efficient Campaign Performance
STRATEGIC CONTENT
Building a Campaign that Connects
Jay Lane for Senate partnered with Boyce Creative to build a strong digital presence designed to increase visibility, communicate a clear message, and engage voters throughout the campaign.
Through strategic content creation, targeted Meta advertising, and a full website design, we created a cohesive campaign ecosystem that strengthened outreach and improved how voters connected with the message across every platform.
PAID ADVERTISING
Targeted Digital Outreach
We launched strategic Meta advertising campaigns focused on:
Candidate awareness
Campaign messaging and priorities
Community engagement
Website traffic and voter education
Event and campaign visibility
District-wide reach and recognition
Using targeted audiences and campaign-specific creative, we helped extend the campaign's message across the district while keeping voters informed and engaged throughout the election cycle.
WEB EXPERIENCE
A Website Built for Clarity, Connection, and Voter Action
We designed the Lane for NC Senate website to clearly communicate the campaign’s message, strengthen connection with voters across rural North Carolina, and make key information easy to access on any device.
The site focused on:
Clear presentation of priorities and campaign message
Straightforward navigation built for all audiences
Mobile-first design for high-traffic, on-the-go users
SEO structure to improve local and regional visibility
Clear calls-to-action for engagement, support, and donations
Simple pathways to learn more and get involved
The result is a focused and accessible digital experience that helps voters quickly understand the campaign, stay informed, and take action when it matters.
A Strategic Campaign Presence Built for Clarity and Voter Engagement.
From website design and content to digital advertising and social media, we help campaigns communicate clearly, expand reach, and connect with voters across platforms.