CASE STUDY
Buck Insurance
A BRAND EXPERIENCE designed to build trust, simplify decisions, and showcase the value of an independent agency.
+167%
WEBSITE TRAFFIC
Increase in organic traffic in 12 months
10.2K +
PAGE VIEWS
Website page views in 6 months
+201%
FORM SUBMISSIONS
Increase in form submissions YTD
2,270
META FORM TRAFFIC
Clicks to insurance form from Meta ads
STRATEGIC CONTENT
Making Health Coverage Simpler, Smarter, and More Accessible
Buck Insurance partnered with Boyce Creative to modernize their digital presence and build a performance-driven marketing system designed to guide users through complex health insurance decisions with clarity.
A full website refresh, strategic Meta ad campaigns featuring a personalized plan-comparison form, and a focused content shoot worked together to improve engagement, streamline the customer journey, and drive higher-quality leads across every touchpoint.
WEB EXPERIENCE
A Website Built for Clarity and Conversion
We redesigned the Buck Insurance website to simplify the decision-making process around health coverage while creating a more modern, trustworthy digital experience.
The new site focused on:
Clear, easy-to-understand navigation across insurance options
Streamlined user flow from awareness to quote request
Mobile-first design for users researching on the go
SEO-optimized structure to improve visibility during open enrollment
Stronger messaging around guidance, savings, and coverage confidence
Simplified pathways to the personalized insurance comparison form
The result is a more intuitive, conversion-focused website that helps users quickly understand their options and take confident next steps toward coverage.
A Complete Digital System Built to Simplify Health Insurance Decisions.
From a streamlined website experience to targeted Meta ads and a personalized plan-comparison form, we helped Buck Insurance create a clear, guided path for users to understand their options, find the right coverage, and take confident next steps.